Mode A La Nix Exclusive- an Official Partner of Fashionism
By Nicole Siobal
The 1970s were possibly one of the most difficult times for most industrialized countries globally. Some of the worst years for economic performance, due to the oil embargo of 1972 and energy crisis in 1979, which unexpectedly left many throughout the world, including the United States, in a period of stagflation (when inflation and unemployment steadily increases, and economic growth respectively decreases). But while many countries were suffering economically, the social progressive values that began in the 1960s, to recognize women politically and economically across the world, continued to grow. This made the 1970s one of the most influential and important eras for women in society; an era where the presence of non-monarch women began to rise in high level political positions such as heads of state and government, like Isabel Martinez de Peron (first woman President of Argentina), Golda Meir (Prime Minister of Israel), Margaret Thatcher (first woman Prime Minister of UK), and Maria de Lourdes Pintasilgo (first woman Prime Minister of Portugal) to name a few.
Photos by Gucci
And likewise, as women began to earn respect and power in high level political and government positions, many other woman took this as an opportunity to practice freedom of choice and individualism through the world of fashion. Though the hippie/bell bottom pants and tie die shirt style did cross over from the 60s, by the mid 70s it was quickly replaced by disco mini skirts, trousers, glitter pieces, and platform shoes. Around the same time in 1975, Diane Von Furstenberg introduced the famous wrap dress, which was than followed by the classic Yves Saint Laurent peasant look shirt, and glamorous dresses. This was the era of women, the powerful, elegant, and sophisticated women. And now in 2011, Gucci is revisiting that era, making us take a step back and remember how far women have come by introducing a 70s inspired collection of beautiful, sophisticated yet very glamorous pieces in their 2011 Pre- Fall collection.
The representation of today's women in society in Gucci's Ads below could have not been more perfect:
Though women have come a long way since the 1970s era, the lack of recognition for the stylish, intelligent, driven, and independent 21st century women still exist globally. Therefore, we felt that it was important to rewind back in history to help us gain a deeper perspective of the beautiful Ads and collection. And remind us of the powerful impact women all around the world have made since then. Welcome to 2011- the era of the driven, self-starter, intellectual, powerful, business and tech savvy, professional stylish women!























